Talk to someone who has nothing to sell you.
A vetted, fee-only coach who’s lived what you’re living — paid by you, never by a product company. You bring the real questions; they bring a real plan.
Financial coaching that works for you — not for a commission.
Meet the coaches
We’re starting small — on purpose.
Every coach here is fee-only and screened before they join. More are coming — we’d rather vet carefully than grow fast.
Founding coachTony Doble
★ NewFounding coach · Online sessions
Budgeting · Debt paydown · First home · Investing & 401(k)s
Joining soon
We're vetting the next cohort of conflict-free coaches.
Joining soon
Specialists in retirement, business, and more.
Are you a fee-only coach?
We’re building the founding cohort now. If you coach without selling products, we’d like to hear from you.
Become a coachWhy we exist
A lot of financial “advice” has a product behind it.
The person helping you plan is sometimes paid a commission on what they recommend. Even good intentions can bend under that pressure — and it’s not easy to see when it’s happening.
We took that off the table. Our coaches don’t sell products and don’t earn commission. The only thing they’re paid for is sitting down with you and helping you think through a decision. That’s the whole model.
How it works
Here’s what it looks like.
Look around
Every coach here is fee-only and screened. Read their profile, see if the fit feels right.
Book a time
Pick a slot and pay up front — or start with a free intro call if you'd rather talk first.
Have the conversation
Show up over video with your real numbers and your real questions. That's all you need.
Leave with a plan
You'll get a written plan in plain language, with steps you can start on the same week.
Good financial guidance shouldn’t be hard to find.
Wherever you are with money, a conversation with the right person can make the next step clearer.
Two ways in
For you, or for your whole team.
For individuals
Book and pay on your own for a coach who works only for you. There’s nothing else being sold during the session.
- Transparent, all-in pricing
- A written plan after every session
- Matched to the right coach for your goals
For employers
Sponsor coaching as a workplace benefit. You cover the cost; your team picks their own coach and books privately.
- Sponsor sessions for your whole team
- Private — you never see individual details
- Simple per-seat or per-session plans
Learn freely
Plain-English financial wellness.
401(k) & employer match calculator
See how much of your employer match you're actually using — and what the gap costs over time.
Debt payoff planner
Run your numbers and see what different payoff orders look like.
Benefits checkup
A quick walkthrough of employer benefits most people underuse. You might have more than you think.
What makes us different
Why the conversation feels different here.
Fee-only
Your coach is paid by you, not by a product company or a commission. That's the whole arrangement.
Conflict-free
There's no hidden incentive behind the advice. If a coach recommends something, it's because they think it helps you.
Vetted coaches
Every coach is credentialed, experienced, and screened before they join — not everyone who applies gets in.
Advice is the product
There's nothing else for sale. The session itself is what you're paying for, and that's what makes the conversation different.
It starts with a conversation.
Whether it’s for you or for your team — the first step is the same. Talk to someone who’s there to help, not to sell.