Your information, in plain English.

Money Blueprint quiz: your answers, your money style result, and — only if you choose to share it — your first name and email address. The first three questions and your result never require an email.

Booking a session: your name, email, and the session details, so your coach can meet you and follow up.

Employer inquiries: the contact details you submit on the employer form.

That's it. No account is required to take the quiz or book a session. We don't run third-party ad trackers on this site.

Delivering what you asked for: your Blueprint, your booking confirmations, your coach match.

Occasional emails from us that you can leave with one click, any time.

Understanding — in aggregate — what visitors need, so we recruit the right coaches.

We never sell your data. Not to advertisers, not to lead brokers, not to financial product companies. This is the business model, not a marketing line — see our Pricing page.

We never share your individual quiz answers with an employer. If your company brings 12th & Good Street to your workplace, your employer sees participation in aggregate only — never who said what, never who booked.

We never use your information to sell you financial products. We don't have any.

Our infrastructure providers process data on our behalf: Vercel (site hosting) and Supabase (database). Payments, when enabled, are handled by Stripe — card numbers never touch our servers.

Your coach sees what they need to coach you: your name, contact, and — if you took the quiz — your money style.

Want your data gone? Email us from the address you used and say "delete my data" — we'll remove your quiz record, bookings, and profile, and confirm when it's done.

Every marketing email includes an unsubscribe link that works the first time.